This 1993 commercial (narrated by Tom Selleck) always seemed kind of vague, even cryptic. Now of course, it all makes perfect sense and it's obvious that a lot of what AT&T was referring to was the development of its cellular network infrastructure and the technologies that were greatly advanced as a result. Unfortunately, by the time all of these technologies were finally realized and became available to the everyman, this commercial and the others in the series were long forgotten.
What AT&T needs to do is a followup. Something like this:
"Hey, remember all that cool shit that guy from Magnum P.I. told you about back in the nineties? Well you can do all that stuff now... Oh and by the way, guess who made that possible?... That's right, US... AT&T!... So all you ungrateful bastards, quit bitching about dropped calls and get down on your knees and start kissing our blue and white asses!"
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