I took a look at some of my old Maxim magazines and noticed that back when it was in its prime (around the late 90s, early 2000s) the magazine was substantially thicker (i.e., it had way more content) than it does now. The December 2000 issue with cover girl Tara Reid, for example, topped out at a whopping 292 pages, the below recent issue featuring Hilary Duff was a measly ninety-six. I know that in the magazine business, ad dollars are way down, and fewer ads means less content -- but 292 down to 96? That's a two-thirds reduction in pages.
I was on board early with Maxim (issue #3 with Carmen Electra on the cover) and always liked its smartass, unapologetically sexist tone, as well its focus on the things that truly matter to us men -- sex, sports, entertainment, gadgets, and of course, women.
So in honor of the magazine's better days, here are some of our best photos from Maxims past (pulled from the Pop Culture Fiend Archives:)
Cameron Diaz - 2002
Caprice Bourret - 1999
Amanda Beard - 2004
Diora Baird - 2008
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