May 14, 2023

In Redefining the Erotic Thriller Basic Instinct Also Changed the Face of Home Video


Basic Instinct, which hit theaters in March of 1992, was one of the most noteworthy and influential film releases of the decade. For starters the screenplay, written by Joe Eszterhas, touched off a Hollywood bidding war before finally being sold for an eye-popping $3 million. The early 90's was a unique time in the filmmaking industry when writers like Shane Black (The Last Boy Scout, The Long Kiss Goodnight), Tom Schulman (Medicine Man), and  Eszterhas (Jade) were inexplicably paid exorbitant amounts of money by studios for scripts that were far more run-of-the-mill than they were novel, unique or high concept. Nevertheless, the Basic Instinct sale broke records and the film's success sparked yet another career resurgence for star Michael Douglas. Topping that, co-lead Sharon Stone owes her entire career to Basic Instinct. The actress had been languishing around Hollywood for close to a decade, unable to make a mark beyond starring in feeble offerings like King Solomon's Mines, Police Academy 4 and Blood and Sand. But Stone found a champion in Basic Instinct director Paul Verhoeven, who had previously worked with her in the 1990 big budget sci-fi effort Total Recall. As femme fatale Lori, wife of Arnold Schwarzenegger's character, Stone crushed in what was her first meaty Hollywood role. Additionally, Total Recall and Basic Instinct had the same production company (Carolco) and distributor (Tri-Star Pictures) so those relationships and Stone's previous work with Verhoeven almost certainly helped her land the part of Catherine Tramell in Basic Instinct. Afterwards, Stone's career took off. Her next two roles were another erotic thriller, Sliver (for which she received top billing and a hefty paycheck) and the Sly Stallone vehicle The Specialist, where she appears in steamy (no pun intended) shower and love scenes. By mid-decade Stone was wearing the crown as the sexiest actress in Hollywood and had earned a Golden Globe Award and Oscar nomination for Casino -- all resulting from the springboard Basic Instinct provided.

But of course what Basic Instinct is best known for is its highly sexualized plot and subject matter. Catherine Tramell, we discover, is bisexual and though the film took criticism at the time from the gay community for portraying her as a heartless killer, Basic Instinct deserves praise for having the guts to include a powerful and unashamedly LGB antagonist. 

Beyond Tramell's sexual preferences, Basic Instinct's focus on sexuality, violence and general sordidness went to levels reminiscent of film noir -- a particular style of American filmmaking (generally considered to have originated in the 1940's) that features a cinematic focus on cynicism, crime, moral corruption and other "dark", unseemly sides of society.  Basic Instinct's story is rife with drug use, stalking, deceit, manipulation, murder and psychological torture, And of course no punches are pulled when it comes to sexual content. In addition to sex scenes as graphic as anything found to that point in an A-list Hollywood feature, there's bondage, sexual assault, and of course Stone's infamous leg-crossing, vagina-revealing interrogation scene.

Moviegoers loved every bit of it and Basic Instinct became a rare spring hit and the fourth highest grossing film of the year. Producers, writers and studio execs noted the film's success and (in the typical fashion of what we know is a copycat industry) began cranking out Basic Instinct clones. In no time at all, Hollywood had fully embraced this new iteration of the movie sub-genre known as "erotic thrillers." Body of Evidence, Consenting Adults, Whispers in the Dark, Sliver and Malice were all released within the year and a half following Basic Instinct but these films certainly can't be considered the first in the genre. Tattoo, Dressed to Kill, Body Heat, Sea of Love, Body Double and Jagged Edge (also written by Eszterhas) from the 1980's, as well as Love Crimes, Under Suspicion and Final Analysis (all released just prior to Basic Instinct) all certainly qualify as erotic thrillers. But what Basic Instinct achieved was to take the core elements of the genre -- danger, suspense, morally ambiguous or outright sociopathic characters, storylines full of plot twists, shadowy cinematography -- and inject it with ultra-heightened levels of sensuality and sexual content. In this way, Basic Instinct raised the bar for the erotic thriller and filmmakers working in the genre began engaging in battles of "can you top this?" as they scripted and shot their films. S&M, group sex, voyeurism and other areas of sexual exploration where Hollywood films had previously only treaded lightly, were now on full display in major productions. From Body of Evidence's infamous Madonna/Willem Dafoe candle wax scene, to Bound, with its focus on the lesbian relationship between the two protagonists, the envelope of explicit sexual content found in erotic thrillers was being pushed further and further.

But of course there's only so far theatrical releases can go in terms of graphic nudity, sex scenes and the like, and only so much A-list talent will agree to. Studios and distributors still had MPAA ratings to consider (Basic Instinct, in fact, had barely dodged the dreaded NC-17.) These factors and the ever-increasing prurient appeal of erotic thrillers led to an explosion of titles made by smaller production companies and then released by independent distributors (or subdivisions of major ones) directly into the home video markets. VHS rentals, cable channels in need of content and (later) the brand new DVD format (first introduced in 1996) gave film distributors viable alternatives for any erotic thrillers that pushed the envelope too far or otherwise weren't suitable for theaters. What's more, erotic thrillers quickly proved to be among the most-watched and most-rented titles. For example, Color of Night (with Bruce Willis and Jane March) flopped upon its release in 1995 but was one of the most rented movies of the year thanks to word of mouth about its explicit sex scenes. Soon a new paradigm was established: script and produce an erotic thriller on the cheap using B- and C-list talent; make it as sexually explicit as you can; combine a titillating adjective (“Indecent”, “Animal”, “Carnal”) with a provocative noun (“Sins”, “Desire”, “Instinct”) for the film's title, then skip theaters entirely and find distribution on late night cable and/or go straight to DVD.

Indeed, this strategy worked so well that for the entirety of the 1990's, home video and cable were glutted with racy films like Sins of Desire, Animal Instincts, Scorned, Night Eyes, Illicit Dreams and Indecent Behavior. These and dozens of other low budget erotic thrillers heavy on sexual intrigue and nudity would soon become go-to after-10PM programming on Showtime, Cinemax (or “Skin-e-max”, as it came to be known) and other cable channels. Truth be told, features like these kept a lot of folks in the movie industry employed for close to a decade and what's more, many of the actresses who starred in these films gained measures of fame for their sexy portrayals and softcore sex scenes. Even today, close to thirty years later, Shannon Tweed, Tane McClure, Maria Ford, Joan Severance and others are recognized and celebrated for their contributions to the erotic thriller sub-genre.

Early 2000's releases like Original Sin, In the Cut and the well-reviewed Mulholland Drive and Unfaithful were some of Hollywood's final entries as the golden age of the erotic thriller wound down. Nevertheless, today you can still find scores of erotic thrillers on the various streaming platforms. Most still adhere to the rules of old paradigm (low budget, B-list talent, no theatrical release, etc.) and only occasionally do you see movies' biggest names revisiting the genre. Still, it's important to remember that in the 1990's many of the decade's most successful actors, actresses and directors (Demi Moore, Kim Basinger, Bruce Willis, Richard Gere, Julianne Moore, Gwyneth Paltrow, Wolfgang Peterson, Phillip Noyce, Barry Levinson and many more) all took swings at the plate with erotic thrillers – and all were looking to duplicate the grand slam home run that was Basic Instinct.

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February 24, 2023

Super Bowl Ads Lean Heavily into Pop Culture... Here's the Reason Why.

If there is any skepticism regarding either the importance or financial impact of leveraging prevailing pop culture to influence consumerism then look no further than this year's Super Bowl commercials which incorporated a parade of pop culture nods, references, and recollections. These included:

 

So why did these and so many other advertisers (some of the biggest brands in the world) continue the trend of leaning so heavily into pop culture, both past and present, and use it as the foundation of TV ads that cost an average of $7 million to produce and air?... The answer can be found at the intersection of psychology and one of the fundamental tenets of sales and marketing.

Salespeople in any industry will tell you that the following axiom is true:

A customer may not remember everything you said during your pitch but they will definitely remember the way you made them feel.”

As a result, good salespeople go to great lengths in their interactions to make customers feel “heard”… “respected”… “satisfied”… and “understood.” Positive feelings like this lead to positive results, e.g. orders, referrals, recommendations and glowing Yelp reviews. And equally important, positive feelings create and perpetuate a positive brand identity.

That, in essence, is how and why pop-culture was leveraged on Super Bowl Sunday. Michelob's Caddyshack spot tapped into our shared experience of laughing at Bill Murray and company and enjoying one of the funniest comedies ever made. The makers of that commercial recognized that Caddyshack brings back fond memories, makes viewers look up from checking their phone, and pauses their planned trip to the bathroom during the commercial break. But more than that, it makes them feel something – amused, nostalgic, giggly. Psychologically, those individual sentiments coalesce into a general overall positive feeling that is then tied to the brand being advertised. It’s something that's working on both a conscious and subconscious level. 

Referencing pop culture (a popular movie, song, TV show, celebrity, etc.) offers one of the most effective ways to tap into something (a shared experience) that has (or had) mass appeal in order to generate recognition and stir up those positive feelings. In this way, pop culture is the gateway into the hearts and minds of, in this instance, 113 million Super Bowl viewers/consumers. You see and hear Travolta doing the number from Grease; you recall and feel something positive, and that positivity is now associated with the brand. And no, most people are not going to see the spot and run right out and switch from their current carrier to T-Mobile. But it is a way to boost the company's Q rating, which serves as a measurement of the familiarity and appeal of a brand, company, movie, etc. Studies show a clear parallel between high Q ratings and bigger market shares, so the formula is simple:

A pleasing pop culture reference in the commercial creates positive feelings. Positive feelings lead to a higher Q rating, which translates into increased consumer demand.

With regard to this year’s Super Bowl ads, the formula proved quite valid. Behavioral research company Veylinx analyzed the behavior of U.S. consumers pre- and post-Super Bowl LVII and measured the change in demand for the products of several large Super Bowl advertisers. The data revealed that the aforementioned Michelob Caddyshack spot helped the brand realize the single highest in demand increase post-Super Bowl at 19%. Frito-Lay also scored high with a commercial that included Breaking Bad's Walter White (Bryan Cranston) and Jesse Pinkman (Aaron Paul) cooking up PopCorners. That spot saw a 12% demand growth, while Heineken realized 11% growth after its Ant-Man ad.

In terms of strongly influencing purchasing decisions, “online buzz” – measured by statistics like impressions, likes, comments and shares – is also a good indicator. According to social listening and data analytics expert Engagement Labs, brands that were highly successful at driving online buzz through their Super Bowl ads included the aforementioned T-Mobile, Rakuten and Dunkin', as well as Crown Royal with its commercial featuring Dave Grohl from the Foo Fighters. Engagement Labs also posits that greater online buzz about a brand can result in more offline conversations which (though they are far trickier to measure) also greatly impact purchasing.

To be sure, pop culture was not the one and only path to creating a great Super Bowl ad, creating buzz, or spurring customer engagement. E-Trade, as well as pet food company The Farmer's Dog, delivered memorable spots that created conversation and raised brand awareness. But the overall winner in the latter department had to be Tubi. The AVOD streaming service debuted in 2014 but has since gotten lost in the wash of both premier streamers like HBO Max, Hulu and Netflix, as well as other AVODs like Crackle and Pluto TV. What Tubi needed first and foremost was to make people aware of its existence. Once again the strategy for the ad leaned into pop culture, in this case not so much a specific property, but a shared experience growing out of current pop culture. Don't we all from time to time, in the middle of enjoying a show, accidentally hit the wrong button on the remote and bring up the streaming service's homescreen? Tubi cleverly gave us their own take on this common mishap by producing a commercial that looked like the Fox broadcast, complete with commentators Kevin Burkhardt and Greg Olsen welcoming viewers back to the game. Suddenly, the screen changed to the Tubi menu with someone apparently browsing programming selections. The gag fooled practically everyone and had viewers screaming and accusing each other of sitting on the remote. But more than that, it brought Tubi into the consciousness of millions of Americans who previously had no idea what Tubi even is. The ad gained the streamer tons of “earned media” and fresh downloads of the Tubi app. Those downloads translate into new viewers for the streamer to report, which ultimately allows Tubi to charge more for advertising on its platform.

In the end, the Super Bowl advertising reaffirms that popular culture has moved beyond trendiness and beyond the realm of the short-lived, and is something far more than just simply entertaining. It provides cohesion for us as Americans as we’re able to find common ground in our shared appreciation of a popular TV show, song, movie scene, celebrity, etc. Indeed, popular culture has ingrained itself in our society and now influences the way we communicate, how we act, and with regard to advertising specifically, what we value and choose to purchase.


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February 20, 2023

Multiplexing: The Animated Storyboard Trailer

Below is the animatic (rough, animated storyboard) trailer for my independent film, Multiplexing, that I've been trying to get produced for years. Multiplexing is a teen comedy that traces the antics of a group of slackers, slobs and smart-asses working at a typical suburban multiplex and what happens when their theater is chosen to host a big Hollywood premiere. If you want to know the full story behind the movie, how it came to be, and it's journey to get made, check out the film's website.

Many thanks to talented animator Laura Maue, who worked with me on storyboarding and character design and then expertly realized the vision of the film and its story as I distilled it to under 5 minutes.

January 19, 2023

Commercial We Loved: Carl's Jr. Flat Buns

Carl's Jr. was once known for its provocative TV ads featuring scantily clad Paris Hilton, Nina Agdal, Kate Upton and other female models and celebs. It's hard to imagine in today's "Me Too" culture that commercials like these were ever even approved to produce -- much less air and become the identity of the brand. But in bygone days we were treated to not only those aforementioned spots but also the 2007 entry below -- an homage to this sequence from Van Halen's 1984 "Hot for Teacher" music video. In contrast to big butt loving Sir Mix-a-Lot, two high schoolers deliver a clever "whiteboy rap" about their affinity for smaller, "flat buns" -- offered by both the restaurant and their teacher. 

The titillating teacher in this commercial is purported to be actress Natassia Malthe, famous for her lead role in the BloodRayne sequels but the resemblance is questionable and there doesn't seem to be any definitive proof of this online. Whatever your opinion about this commercial, with lines like, "Got no heinie, I call you 'your highness', in anatomy class, you got a butt minus", you can't help but laugh.


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August 15, 2022

Return of the Streaming Wars!


Here is the 4th entry in my ongoing series of audio blogs tracking the streaming industry. I cover all the important news, financials, business deals (and content) for all the major players -- Netflix, Amazon Prime, HBO Max, Paramount + and more! In this episode I discuss:

  • Whether theater moviegoing is back and how this might affect the streaming industry

  • The controversial redefining of what exactly constitutes a "stream"

  • How Nielsen is failing in its efforts to accurately track and report viewership

  • Why Apple TV+ badly needs more content

  • Netflix's crackdown on account sharing

  • Disney+'s $887 million operating loss in Q1

Return of the Streaming Wars (Episode 4)