Defining Films of the 70's

This summary is not available. Please click here to view the post.

The 80's Will Never Die #6 (Hellman's Mayonaisse/When Harry Met Sally)

Super Bowl commercials always lean heavily into pop culture and this year's crop was no exception. Check out this parody of the iconic deli scene from 1989's When Harry Met Sally featuring the reuniting of Billy Crystal and Meg Ryan.

Related Posts:

The 80's Will Never Die #5 (Roxette/Repatha)
Super Bowl Ads Lean Heavily into Pop Culture... Here's the Reason Why.

Flashdance: The Surprise 80's Hit...That Would Never Get Made Today

April of 1983 saw the release of Flashdance, a film that became a sleeper hit and finished as the third highest grossing movie of the year. Artistically, Flashdance's visual style, combined with its music video-style editing and presentation of key scenes, established a paradigm used throughout the decade in hits like Footloose, Breakin', Beverly Hills Cop, Rocky IV and Dirty Dancing. Yet despite Flashdance's unquestioned appeal, success and influence, it's safe to say that this is a movie that would never in a million years get made today. 

To begin with, the star of the film, Jennifer Beals, was a student at Yale and a complete unknown at the time. Co-star Michael Nouri had only a thin resume with mostly soap opera credits. With no big names in supporting roles or cameos, Flashdance, essentially had zero star power -- something that would be a big strike against getting any film project off the ground in modern Hollywood. Additionally, today's film industry execs would likely judge Flashdance's potential at the global box as being quite limited. This is because the film offers a story that appeals mainly to American sensibilities. For example, Flashdance is set in what is one of our nation's most distinctive metropolises -- the blue collar, steel city of Pittsburgh. Plus, if there's one thing blue collar Americans love, it's an underdog story. That beloved "I've probably got no shot and no one believes in me but I'll just work harder than everyone else and show them all" theme. Rocky III, which was a massive hit just a year earlier is a great example. That film, maybe not so coincidentally, was also set in a uniquely American Pennsylvania city,  Philadelphia. Flashdance's Alex offers that same Rocky-esque type protagonist who bucks the odds, rises from anonymity and finally realizes their dream. 

Also contributing to Flashdance's Americentric feel is its music. Flashdance's dance scenes are some of the most iconic in cinema history. The music featured in those scenes (tracks like "Maniac" and "What a Feeling") epitomized the very contemporary and rapidly growing American synth-pop genre of the early 1980's. The Flashdance soundtrack, incidentally, would spend six weeks at #1 in the U.S. and earn a Grammy nomination for Album of the Year. "Maniac" and "What a Feeling" both went to #1 and both were nominated for Record of the Year.

On top of this, the scope and story of Flashdance, though appealing, are both very small. Sure there could have been a sequel exploring what happens after Alex joins the dance company, but the source material is certainly not expansive enough for today's Hollywood execs to view it as something that could birth a franchise or a streaming series -- something that's practically required to get a film greenlit these days. Studios simply do not make small budget movies like Flashdance anymore, instead opting for stories with far larger scope. "Can it be a trilogy?... Or better yet a Netflix series?... Or better yet, a franchise that will let us crank out multiple movies AND provide source material for a streaming series?" These are questions that need to be answered in the affirmative before a major studio shows interest nowadays. Indeed, if you examine the smaller budgeted movie that do manage to get made today, you'll find they are typically pet projects championed by big stars or other power players in the industry. In these cases, such films are usually only backed in order to appease said big star and/or fulfill a multi-picture contract with them.

Despite Flashdance earning $90 million at the box office (a 13x return on investment), today's studios wouldn't be interested in that kind of a take. A $10 million movie that makes $100 million doesn't interest them. They're looking to make a $100 million film, pour another $100 million into marketing, and then gross a billion worldwide. (That's right, I'm looking at you Barbie!) Flashdance was in fact a studio pic, but 40 years later, small budget films that make it to the big screen are almost always independently produced and financed. Sure, an indy that happens to catch fire at a SXSW, Toronto or other prestigious film festival can still gain a studio distrubution deal, but small projects are much more often viewed today as having no pathway to the kind of paydays studios require. Thus, they have little or no chance of gaining production deals.

Despite Flashdance's stellar office performance, Beals chose to return to college and couldn't be persuaded to star in a follow-up. A stage musical based on the film debuted in the UK in 2008 but to this day as a film property Flashdance remains a one-off. Even so, I wouldn't put it past the "geniuses" who run Hollywood today to come up with the brilliant idea to produce a sequel -- one that effectively misses its window by decades. (That's right, I'm looking at you Gladiator II!) A better course, however, would be to forget about sequels or remakes and simply appreciate those more, open-minded days long ago when artists and executives had more vision and a small project like Flashdance could gain the development and backing it needed to be successfully realized on the big screen.